This is a publicity photo of a smiling dealer placing an order on (especially for pre-inkjet printer days) an expensive full-color order form touted as the "world's first order" for CT-100s. It was in Los Angeles on April 27, 1954.
The Set: Pete Deksnis's Site about the CT-100
Restoring a Vintage Color Television Set
A representative of the RCA distributor accepts a CT-100
from Haig Varia (left) of Don Ray TV in North Hollywood.